APRI Sportswear doesn't just follow trends. It boldly redefines them, addressing a generation of active individuals who are conscious of their ecological impact. Equipped with plant-based odor control technology, the APRI range allows for a reduction in the frequency of washes, thus limiting water and energy consumption, while reducing the carbon footprint. By combining high-quality materials with timeless designs, APRI offers much more than just clothing: it offers a lifestyle.

Behind this innovative brand is Evelina Boström, an industry expert with over 14 years of experience at an American sportswear giant. "I have always been frustrated to see the short lifespan of sportswear, even among premium brands," she says. "Textiles treated with harsh chemicals are often used to mask odors, creating new problems for the skin and the environment." Evelina then decided to do things differently. After years of research, she launched APRI with a mission: to create sustainable sportswear that respects the body and the planet, without compromising on quality or style. Each piece is manufactured in Portugal under ethical and transparent production methods, a "drop" sales model that limits stocks and avoids waste.

In a world where the preservation of the planet is an urgent priority, APRI stands out for its holistic approach. Beyond balanced diets and exercise routines, it is crucial that consumers become aware of the impact of what they wear. "We need to change the way we consume," says Evelina Boström. "And APRI aims to be the ideal partner for this change."

For the African continent, where the balance between modernity and traditions, as well as the rise of responsible consumption patterns, is growing, APRI has a particular resonance. The brand invites us to think not only about how we treat our bodies, but also about our environment. APRI proves that sports performance, elegance, and durability can not only coexist, but also inspire a global movement. APRI doesn't just create sportswear, it builds a community of athletes, fitness enthusiasts, and eco-responsible consumers around the world. "Our ambition is to become the obvious choice for those who want to stay at the forefront of performance, while making a significant difference," says Boström. With its commitment to the planet and its sophisticated designs, APRI Sportswear is establishing itself as the new standard for premium sportswear, both on the sports field and in the daily lives of all those who aspire to consume better. A brand designed for the future, guaranteeing a responsible fashion, but designed for today.