INNOVATION WINNER
SCANDINAVIAN OUTDOOR AWARD
Scandinavian Outdoor Award is an important and well-respected award in the outdoor business. The jury contains of some of the most prestigious outdoor journalists, retailers and bloggers in Europe and since the products get tested in practice and outdoor environment, the award has gained high respect and recognition in outdoor industry and retail. The international jury will award the best products based on Functionality, Quality, Innovation, Design Sustainability, and Performance.
NORDSHIELD BIOLAYR
Statement from the jury:
The standard way to create odor free fabrics is to apply silver particles that reduce the amount of bacteria that start to smell. Learning from trees, the Finnish brand NordShield developed a new technology: BioLayr. Coating each fiber with the biocide-free BioLayr, bacteria cannot even be built up within the fabric – which works great: During testing jury members wore shirts for a few days in a row without getting smelly. This new technology has already also been used in apparel made for the health business to reduce the amount of viruses and bacteria in hospitals etc. This could be a game-changer, not only for outdoor apparel.